Every BCAB member TV and radio station runs a full 52 week advertising schedule. Collectively, BC broadcasters donate millions of dollars in advertising, ensuring the recipient of the Humanitarian Award receives significant exposure throughout the province.

The Humanitarian Award does not include creative and production costs.  Applicants need not supply completed creative at the time of entry, however a creative outline may be helpful in assisting the judges with their decision.  The BCAB is grateful for the generous support of many of BC’s leading advertising agencies, which have assisted recipients in previous years.

Click Here to learn about the award criteria.

The application window for the March 2026 to February 2027 campaign is NOW OPEN. Click here to apply.

List of past recipients of the Humanitarian Award.