Broadcast Industry Links


Radio Works – How Canada Listens by Numeris

Radio is a local medium and reaches listeners in every corner of Canada – regardless of the size of the market. Nearly 90% of consumers (age 12 or older) tune in during the week spending almost 18 hours of their media time with radio, the original mass medium. That translates into 27.4 million consumers who engage with radio each week. The following pages profile general radio listening patterns and habits for total Canada based on all persons aged 12+. These infographics clearly demonstrate the power of radio in reaching consumers in any sized market.

The link below provides Numeris’ full presentation.  To reach Numeris, click here.

How Canada Listens DNA