Established in 1980 the Humanitarian Award was created to provide charitable organizations with a distribution network to communicate their message.
Every BCAB member TV and radio station runs a full 52 week advertising schedule. Collectively, BC broadcasters donate millions of dollars in advertising, ensuring the recipient of the Humanitarian Award receives significant exposure throughout the province.
The Humanitarian Award does not include creative and production costs. Applicants need not supply completed creative at the time of entry, however a creative outline may be helpful in assisting the judges with their decision. The BCAB is grateful for the generous support of many of BC’s leading advertising agencies, which have assisted recipients in previous years.
List of past recipients of the Humanitarian Award.