On October 30, 2015, members of the Board of the BC Association of Broadcasters were in Victoria to meet with several MLA’s to bring them up to speed on what your BCAB is up to. This was the first such meeting of the BCAB and MLA’s in quite some time. The BCAB Board provided the following information:
The British Columbia Association of Broadcasters is a member based organization comprised of 73 private Radio stations and 11 Television stations in BC along with 22 Associate members related to our industry.
BC’s private broadcasters reach 92% of British Columbians each week.
BCAB – There for its Members
- A unified voice on issues with provincial and federal agencies and the CRTC
- Awards and recognition for excellence in broadcasting
- Administration of annual Humanitarian Award that delivers over $1-millon in on-air promotion annually to a BC charity
- An annual conference, offering networking, education and sharing
BCAB – There for Our Communities
- Working directly with RCMP in maintaining the Amber Alert system throughout the province
- Emergency/Forest Fire coverage
- No charge support for prevention
- Live and on-line coverage and emergency information for residents
- Implementation of the National Public Alerting System (NPAS) at no cost to the province of BC
- Distracted driving reduction campaign
- Anti-Drinking and Driving messages
BCAB Member stations provide the greatest media reach for provincial initiatives and ministry messages
- Immediate reach of British Columbians each day through radio and television broadcasters
- Station Web sites and social media provide greater engagement with British Columbians
- In a number interior communities BCAB member stations are the only local media source for residents
Thank you to the British Columbia Government Caucus members for the opportunity to present an update of our activities. We encourage caucus members to reach out to the BCAB for more information about our organization, its members and how we can be a part of the provincial communication strategy.