CH.I.L.D. Foundation – BCAB Humanitarian Award Recipient

The British Columbia Association of Broadcasters (BCAB) is excited to announce that its members have chosen CH.I.L.D Foundation as the 2020 Humanitarian Award recipient.

“The Humanitarian Award is an opportunity for a non-profit organization to gain significant exposure for the important work they do at no cost to them for the airtime,” says BCAB president Rob Bye. “The campaign will allow broadcasters to inform listeners and viewers about the invaluable services of the CH.I.L.D. Foundation in British Columbia.”

On acceptance of the BCAB Humanitarian Award to the CH.I.L.D. Foundation, Chief Executive Officer Mary McCarthy Parsons stated that “the British Columbia Association of Broadcasters provides a truly remarkable service for worthwhile charities across our Province.  The CH.I.L.D. Foundation is very honoured and grateful to be chosen as this year’s Humanitarian Award recipient.”

“This prestigious Award will shine a light on our important mission to find a cure for Crohn’s Disease, Ulcerative Colitis and liver disorders in children.   Our volunteer Board of Directors and Governors, and our many dedicated volunteers join with me in thanking the BCAB for bringing such invaluable awareness to helping extremely ill children and their families.”

The value of the airtime donated by BCAB member stations is in excess of $2.0 million over the course of the 12 months – January 2021 to December 2021.  Bye says: “Every member station of the BCAB is asked to run the prepared PSA campaign a minimum of 10 times per week. Many stations offer well over the weekly amount over the course of the 52-week campaign.”

This year’s campaign will begin in January and continue running on member stations throughout the province for one full year.

Information, criteria and process for applying for the BCAB Humanitarian Award can be found at the following link:

Visit the CH.I.L.D. Foundation Website: click here

About the BCAB:

The British Columbia Association of Broadcasters represents private television and radio broadcasters with the mandate to combine the resources and strength of our industry in three key areas: to promote and contribute to community enhancing programs throughout our province, to present a unified and credible voice in matters that affect our growing industry, and to provide our members with information and inspiration through our annual BCAB Conference.

As one of the most enduring and essential communications industries, the private broadcasters of BC have a long and productive history of serving the citizens of this province. A commitment to the delivery of timely and useful information as well as diverse programming is the collective goal of the radio and television broadcasting industry. The emergence of new media platforms – online and mobile – present even greater opportunities for our members to connect with the audience we serve. The BCAB actively works at strengthening our voice in the wider business community and contributing to the positive growth of our province.

For more information:

Rob Bye
British Columbia Association of Broadcasters